Help Fairtrade, help fair living

Hello guys,

As a part of Fairtrade fortnight 2010 I am going to look into fair-trade for students, looking into how accessible it is, how much more expensive it is and the difference in taste, if any?

The idea of Fairtrade is so simple and yet so rewarding, not only does it give workers a fair pay but also a chance at education, empowerment and a chance to improve their community. For example the journey of ‘The fruits of Fairtrade’ in South Africa, the government introduced a policy know as Broad-based Black Economic Empowerment. The aim of the project is to transfer land, management skills, business ownership and opportunities into the hands of black workers. All farms producing Fairtrade fruit must be committed to a high level of work empowerment.

Fairtrade eliminates child labour, poor working conditions and gives people the chance to work hard and accomplish a fairer life.

My aims for Fairtrade fortnight are to investigate other student views on what fairtrade is to them? Host a Fairtrade taster evening and hopefully get at least 50 students to swap one product to Fairtrade. And seek Fairtrade and ethical fashion within the city of Liverpool. I am also attending the Fairwear 2010 event in Bristol to see Safia’s new collected featuring Emma Watson.

With big brands such as Nestle, Ben and Jerry’s and Green and Blacks aiming to be 100% fairtrade by 2011 this will hopefully put more pressure on other large corporations to jump on the band wagon of ethical trading.

I would love to here some of your views on Fairtrade too? And of course what your swap is going to be?

Jenny x