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What did London Fashion Week think about Mark Fast's plus size models?

Yesterday at London Fashion Week I saw protesters outside Somerset House. Out of interest I picked up a leaflet, scanned through it and I discovered they were concerned about size 0 models. Whilst looking at the leaflet, I wondered whether the protesters would still be here if Mark fast hadn't sent Plus Size models down the runway to raise awareness of the issue.

After reading about the controversy, I decided to do my own research so I asked 15 people their opinions on the matter. 13 out of the 15 agreed that Plus Size models and Mannequins are a great idea. Check out my video at http://www.youtube.com/watch?v=c2WIojKdppw

I was interested to see what the designers and fashion professionals at London Fashion Week thought about Mark Fast's choice of size 14 and 16 'plus size' models and about Debenhams announcement to trial size 16 mannequins in their window display.

The Mark Fast show aroused a lot of controversy regarding plus size models, as you can see from these articles in The Daily Mail and Elle

Interestingly, recent research has shown that it doesn't make a difference whether models are extremely thin or curvy, all models make overweight women feel bad about themselves! The study also concluded that overweight and underweight women had similar self-confidence levels when they weren't looking at models. Read the whole article 'Size Zero or Plus Size: All models are Bad for Self Esteem" in The Independent

You can see a video of Mark Fast's AW10 collection on Shinystyle and photographs of the collection on Style.com and you can read about Debenhams decision to use larger mannequins on the Debenhams website

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Comment by Alex Darby on February 25, 2010 at 21:33
Thanks for all the info. I for one think it's awful that the stereotypical model is 6ft or higher and skeletal thin. All I think it does is to make overweight women feel less confident about themselves. I don't see any point in the industry for doing this - thin, tall women aren't more attractive and don't look better in dresses than other women!

Maybe this is just a blunted male perspective though...

In any case, I think Mark Fast's plus size models is a much needed shot in the arm to an industry that is narrow in both it's perspective and dress widths.

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